Spring Newsletter 2012
  Advertising Clearances: The MIJO Solution

You are about to embark on your quest to create the ad of the century, or maybe you have already created a portion of this Chef-d'oeuvre and you have a question: How many open bottles of beer can you have on the table while the clown is dancing with the smiling spider monkey at the gastropub?

Look no further!

MIJO specializes in the realm of advertising clearance; this is the process of previewing commercial scripts and ad copy to ensure that content complies with all applicable regulations.

Our team analyses and reviews television, radio, and print advertising in both English and French. If an ad meets the set criteria, MIJO assigns a nationally recognized clearance number. This number is a guarantee to the advertiser that their content fulfills all Canadian broadcaster specifications.

If the copy does not adhere to Canadian guidelines, MIJO will work diligently with agency writers, creative directors, and producers to get the idea to the finish line. Our analysts will furnish you with options that produce a script maintaining the integrity of the original copy while conforming to all relevant standards.

If required, MIJO will expedite advertising to both Telecaster and CBC for their review and final approval.

Categories include:

- Food and Beverage

- Alcoholic Beverages

- Cosmetics

- Natural Health Products/Consumer Drugs

 
     
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