At the recent Canadian Premiere of The Hunger Games, Alliance Films, HOOPLAH and MIJO extended the social media reach of the blockbuster film by capitalizing on new camera-top streaming technology that can go live from virtually anywhere, instantly, to the web in HD. For the first time, it is possible to use full-sized broadcast cameras to stream simultaneously to the web.
How did the Facebook Event work?
Alliance Films' marketing goal for their social media channel was to offer Hunger Games fans an opportunity to follow the Canadian Premiere in Toronto, and what better way than utilizing a Facebook fan page?
HOOPLAH designed and managed the social media platforms; MIJO enlisted Jeff Cole, a Toronto-based television DOP, who has been working to integrate high definition broadcast cameras with this new streaming technology, to shoot this memorable Live-in Facebook and Partner Website event. MIJO then manned the post-production suites and created a Hunger Games Canadian Premiere online wrap-up show. You can view it here: http://www.youtube.com/watch?v=eLUtRSUiPyQ.
Joanna Miles, VP Marketing for Alliance Films said, "This was an amazing event, and the opportunity to share it over the internet with Hunger Games fans across Canada, thanks to the MIJO and HOOPLAH teams, has made it a great success!"
It is now possible for leading brands to leverage their events and provide fans with a truly interactive experience. Now clients can choose to link to the streaming website and view their broadcast privately or "Go Live" to the web for everyone to see.